Southwest Rapid Rewards
Southwest Rapid Rewards® Program Overview
Southwest Airlines runs the Rapid Rewards® program, designed around ease of use and customer-friendliness. Unlike many airline programs, Rapid Rewards:
• Has no blackout dates,
• No change or cancellation fees, and
• Points are tied to cash prices — so if you see a seat, you can book it with points.
It’s ideal for:
• Domestic travelers,
• Families,
• Budget-conscious flyers,
• Those who want flexibility > frills.
How to Earn Rapid Rewards Points
1. Flying Southwest
Points are earned based on your fare type and base fare amount (not distance):
2. Southwest Credit Cards (Chase)
These turn everyday spending into flights. Popular options:
• Plus, Premier, and Priority (personal)
• Premier and Performance Business
Typical earning:
• 2x points on Southwest purchases, local transit/rideshare, internet, cable, phone services, and select streaming.
• 1x on other purchases.
Most cards also offer:
• Welcome bonuses (often 50k–85k+ points)
• Anniversary bonus points
• Companion Pass® qualifying points boosts
• EarlyBird Check-In® or travel credits
3. Hotels, Rental Cars, Dining & Shopping
• Rapid Rewards Shopping portal
• Rapid Rewards Dining
• Partnerships with Marriott, Hilton, Hertz, Budget, and more
• You can even buy points (not usually great value unless topping off)
Redeeming Rapid Rewards Points
1. Flights (Best Value)
• Points prices are tied to cash fares (~1.3–1.5 cents per point value).
• No blackout dates — if you can pay cash for a seat, you can book it with points.
• You can cancel or change award flights with no penalty.
Example:
• $150 flight = ~10,000–12,000 points (depending on fees/taxes)
2. Other Redemptions
Less valuable uses (typically below 1 cent per point):
• Gift cards
• Hotels
• Rental cars
• Merchandise
• Subscription services
Rapid Rewards Elite Status
Southwest’s elite program is simple and focused on perks like boarding priority and points bonuses, not lounge access or upgrades.
TQPs are earned from:
• Southwest flights
• Some spend from Southwest credit cards (Premier, Priority, Performance Biz)
The Companion Pass® (Fan Favorite)
This is arguably the most valuable benefit in the airline loyalty game.
What it does:
• Lets you designate one person to fly free with you (plus taxes/fees) on both paid and award flights.
• You can use it unlimited times for the rest of the year you earn it + the entire following calendar year.
How to Earn:
• 135,000 qualifying points OR
• 100 one-way flights in a calendar year
Points can come from:
• Flights
• Credit card spending and welcome bonuses
• Rapid Rewards Shopping/Dining
• Hotel/car rental partners
Maximizing Rapid Rewards
1. Plan for the Companion Pass — this 2-for-1 flight benefit is unbeatable.
2. Stack points from credit card + flights + shopping portals.
3. Avoid non-flight redemptions — they offer poor value.
4. Book early, cancel freely — use Rapid Rewards as a “points placeholder” for trips.
5. Use travel credits from Premier/Priority cards if you’re a regular traveler.